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What determines whether two people represent something in a similar way? We examined the role of verbal labels in promoting representational alignment. Across two experiments, three groups of participants sorted novel shapes from two visually dissimilar categories. Prior to sorting, participants in two of the groups were pre-exposed to the shapes using a simple visual matching task designed to reinforce the visual category structure. In one of these groups, participants additionally heard one of two nonsense category labels accompanying the shapes. Exposure to these redundant labels led people to represent the shapes in a more categorical way, which led to greater alignment between sorters. We found this effect of label-induced alignment despite the two categories being highly visually distinct and despite participants in both pre-exposure conditions receiving identical visual experience with the shapes. Experiment 2 replicated this basic result using more even more stringent testing conditions. The results hint at the possibly extensive role that labels may play in aligning people’s mental representations.